We are visionaries, creatives, and industry pioneers dedicated to celebrating the artistry and innovation shaping film and television.

A collective of creatives pushing the boundaries of possibility.

Our team

We’re a group of dedicated creatives who love what we do and create work that we’re proud of.

About

Michele Elyzabeth

CEO & Founder of LATFusa.com and the HBAs, Michele is a veteran journalist and publicist with a career spanning over four decades. She is also the creative force behind Parapluie, Inc., Comtesse Michele Elyzabeth Champagne and International Power Planning. In 1971, she emigrated from France to Los Angeles to work for Ike & Tina Turner before being recruited by Warren Cowan of Rogers & Cowan PR, where she worked for several years. In 1978, Michele created her first firm, Michele Elyzabeth Enterprises, which became Parapluie, Inc.

Pamela Price

Pamela is the Senior Executive Producer of the annual Hollywood Beauty Awards and Daytime Beauty Awards, where she has lead talent booking, board and award roster correspondence, and overseen the production of both shows since their inception. She began her career at Parapluie, Inc. in 2009 before becoming Vice President at LATF USA News. At LATF, Pamela directs story assignments, oversees content management, social media and conducts interviews. Additionally, she contributes to articles for lifestyle, fitness, TV, film, food, and more.

Otis Stokes

With an extensive history in the music business, Otis has written and produced for such R&B acts as Chaka Khan, The Whispers, Shalamar, Jermaine Jackson and Coolio. Otis is still the lead-singer/songwriter and producer of the R&B band "Lakeside.” On the LATF team, Otis serves as President & Music Editor. As a producer of the HBAs, he creates original music for the show.

Michele Elyzabeth

CEO & Founder of LATFusa.com and the HBAs, Michele is a veteran journalist and publicist with a career spanning over four decades. She is also the creative force behind Parapluie, Inc., Comtesse Michele Elyzabeth Champagne and International Power Planning. In 1971, she emigrated from France to Los Angeles to work for Ike & Tina Turner before being recruited by Warren Cowan of Rogers & Cowan PR, where she worked for several years. In 1978, Michele created her first firm, Michele Elyzabeth Enterprises, which became Parapluie, Inc.

Pamela Price

Pamela is the Senior Executive Producer of the annual Hollywood Beauty Awards and Daytime Beauty Awards, where she has lead talent booking, board and award roster correspondence, and overseen the production of both shows since their inception. She began her career at Parapluie, Inc. in 2009 before becoming Vice President at LATF USA News. At LATF, Pamela directs story assignments, oversees content management, social media and conducts interviews. Additionally, she contributes to articles for lifestyle, fitness, TV, film, food, and more.

Otis Stokes

With an extensive history in the music business, Otis has written and produced for such R&B acts as Chaka Khan, The Whispers, Shalamar, Jermaine Jackson and Coolio. Otis is still the lead-singer/songwriter and producer of the R&B band "Lakeside.” On the LATF team, Otis serves as President & Music Editor. As a producer of the HBAs, he creates original music for the show.

Born from the same mission that launched the Hollywood Beauty Awards, the Daytime Beauty Awards (DBAs) were created out of necessity—to expand the conversation around beauty and recognize the power behind wellness, science, and innovation.

It all began with industry veteran Michele Elyzabeth. During her personal battle with breast cancer, Michele came to a profound realization: beauty professionals are more than artists—they are healers, confidence restorers, and lifelines. As she navigated her own journey, she experienced firsthand how hair stylists, makeup artists, and caregivers helped her reclaim her sense of self. That insight led her to establish the Hollywood Beauty Awards in 2014.

As the HBAs grew into an internationally recognized celebration of red carpet creators and trendsetters, another need emerged: to honor skincare, doctors, innovative beauty tools and more.

In response, the Daytime Beauty Awards were born.

Unlike traditional beauty awards, the DBAs recognize the science behind beauty, health, and wellness. The show shines a light on professionals across diverse sectors including medicine, aesthetics, skincare, fitness, CBD & cannabis, styling, beauty innovation and more. From honoring AI pioneers and groundbreaking inventors to spotlighting wellness advocates and health trailblazers, the DBAs bridge the gap between glamour and groundbreaking science—redefining how we care for ourselves every day.

Together with Senior Executive Producer Pamela Price and Executive + Music Producer Otis Stokes, the DBAs continue to push boundaries, highlighting the minds and methods that shape how we look, feel, and live.

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AWARDS

Explore all past awards

AWARDS

Explore all past awards

AWARDS

Explore all past awards